Bradley Soroca has been promoted to the newly-created post of senior vice president of marketing for the NBC Local Media Group.
Bradley Soroca has been promoted to the newly-created post of senior vice president of marketing for the NBC Local Media Group. The appointment, effective immediately, was announced today by John Wallace, president, NBC Local Media, to whom Soroca will report.
Soroca will be responsible for establishing the overall brand strategy for the division and maximizing the value of integrated and customized marketing programs for advertisers across the traditional TV, digital media and out-of-home marketplaces.
Soroca previously was vice president of marketing for the Local Media digital group since March 2008. In that role, he oversaw the digital division’s marketing efforts and was instrumental in the creation and launch of the group’s new city-centric websites, establishing their “Locals Only” branding. He also played an important role advising the New York Nonstop team on the recent launch of their round-the-clock local information and lifestyle channel.
Soroca joined NBC Local Media from ESPN Digital, where he was senior director, responsible for brand building, audience development, fantasy sports and the premium content play, Insider.
Prior to his role at ESPN, Soroca worked at Golf Digest Properties as director of marketing, where he oversaw strategic brand building of a variety of media properties and assets. He started his career in advertising with Bates Worldwide.