The awards show will be telecast on Aug. 30 at 8 p.m. ET from the Orpheum Theatre in Los Angeles. Sesame Street will be honored with the Lifetime Achievement Award for 40 Years of educational television.
The National Academy of Television Arts & Sciences (NATAS) today announced the broadcast of the 36th Annual Daytime Entertainment Emmy Awards on The CW on Sunday, Aug. 30, from the Orpheum Theatre in Los Angeles. The show is a partnership between Associated Television International (ATI), NATAS and MGM Worldwide Television, which is handling worldwide distribution of the telecast.
“The Daytime Emmy Awards are one of the cornerstones of our business,” said Frank Radice, president-chief marketing officer, NATAS. “There wouldn’t be a television awards season without them. From the extravagant red carpet to the great entertainment, the viewer will experience the show through new approaches which will make this year’s show more robust and relevant than ever before.”
ATI President and Emmy-winning producer David McKenzie with Paul Sharratt, will executive produce the show.
“We’re pleased to have this prestigious franchise on our network,” said Dawn Ostroff, CW president, entertainment. “It is not only a terrifically entertaining show with a core female following similar to our own, but will also give us a promotional platform as we launch our fall 2009 schedule.”
Nominations will be released on May 14, some of which will be announced on NBC’s Today with Kathy Lee Gifford and Hoda Kotb (10 a.m. ET). The complete list will be available that evening at a nominating event at the Hearst Tower, in Manhattan, home of the official print partner of the Daytime Emmy Awards, Good Housekeeping Magazine.
A multi page insert dedicated to The Daytime Emmy Awards and the Nominees will appear in the September issue of Good Housekeeping.
In addition to honoring the best in Daytime Entertainment Drama Series, Talk & Morning Shows, Variety, Cooking, Animation, and Courtroom Drama, this year’s Lifetime Achievement Award will be awarded to Sesame Street for “its 40 years of educating and entertaining our children, their children and most of us.”