The new Search and Discovery for Media service by DataSphere will let visitors to Fisher stations’ Web sites search across real-time video, audio and text articles, while letting advertisers target consumers.
Fisher Communications today launched a new search and discovery protocol designed to allow consumers to find local news and information that is most relevant to them, while also providing targeted advertising opportunities for local businesses.
Based on the new Search and Discovery for Media service by DataSphere, Fisher’s sites will let visitors easily search across real-time video, audio and text articles. Within this universal set of content, visitors may then drill down into specific local areas such as counties, cities and neighborhoods, and search across categories such as local celebrities, sports leagues and local, national and world leaders.
Local businesses will be able to use this advanced traffic segmentation, Fisher said, “to effectively target consumers most likely to be interested in their products and services, and achieve the highest return on their marketing dollars.”
“This is a tremendous step forward in our objective to build a world-class online experience to complement our position as one of the region’s leading broadcasters,” said Rob Dunlop, Fisher’s senior vice president operations. “DataSphere’s Search and Discovery service allows us to effectively expose our full catalog of content and attract the attention of visitors interested in very targeted local information. This in turn provides the perfect opportunity for our advertisers to deliver messages that are relevant and effective in driving new business.”
The new search service is now powering Fisher’s flagship Web site KOMONews.com in Seattle and will soon be launched across 13 additional Fisher sites including KATU.com (Portland, Ore.), BakersfieldNow.com (Bakersfield, Calif.) and STAR1015.com (Seattle).
“Fisher Communications and DataSphere share a common vision to make investments in quality content generate an appropriate level of return,” said Satbir Khanuja, CEO of DataSphere. “By making it easy for visitors to find what they are looking for and leading them toward other topics likely to be of interest, we can create an environment where content is able to attract more targeted and valuable traffic.”
Search and Discovery for Media, part of the recently launched DataSphere Web Suite, enables Web sites to overhaul their current search and discovery capabilities by injecting a new state-of-the-art search result page and set of search “widgets” into an existing Web site, thereby providing rapid and substantial improvements in site visitor experience while avoiding the disruption and risks associated with an entire site changeover, according to DataSphere.