Snell announced it will unveil a newsroom automation system, based on its multiformat Kahuna production switcher. The new system will compete with Grass Valley’s Ignite and Ross Video’s OverDrive and is in beta testing at Sinclair’s WBFF-TV Baltimore.
Snell, the new company created by the merger of Pro-Bel and Snell & Wilcox, will enter the news automation fray this week with a new solution based on its Kahuna SD/HD multiformat production switcher.
The new solution, which will compete with Grass Valley’s Ignite and Ross Video’s OverDrive, aims to boost efficiencies and consistency in news production and also to save on costs, both at TV stations and 24-hour-a-day news networks.
Sinclair Communications’ WBFF Baltimore is beta testing the new system for Snell.
Deploying technology from Mosart Medialab, the new Snell news automation system tightly integrates with newsroom computer systems via a MOS gateway and controls an array of production, gear, including the Kahuna production switcher, robotic cameras, audio mixers, video servers, graphics, routers, lights and multi-viewer displays, the companies says.
Because the Kahuna enables simultaneious standard- and high-defintion operations in the same mainframe, it automatically mixes content feeds from any source or format into the news broadcast. The fully integrated system gives producers complete control over the newscast and enables them to drive various devices with the press of a button.
“Our newsroom automation system represents a big leap to the next-generation of technology,” said Jonathan Goldstein, president of Snell’s Americas business. “It allows broadcasters to reduce production costs dramatically while improving the quality and consistency of their news shows.”