They include standards-based methods for connecting applications and Web services to Media Hub, and the publication of technical guidelines to assist software developers looking to build these connectors. Cross-platform advertising analytics are also offered.
IBM unveiled enhancements to its Media Hub, an open standards-based solution for managing media companies’ work processes that is based on the IBM Service Oriented Architecture (SOA) and Business Process Management platforms.
“We’re showing ways for broadcasters to become a lot more efficient at the way they produce and distribute content,” says Steve Canepa, general manager, global media and entertainment industry. “Whether it’s news, sports or entertainment, you have to be able to manage those digital end-to-end workflows and have them available to whatever platforms or devices you’re outputting to.”
The enhancements include standards-based methods for connecting applications and Web services (including digital asset management, encoding and publishing) to Media Hub, and the publication of technical guidelines to assist software developers looking to build these connectors. Inlet Technologies, ScheduALL and Metaglue currently offer support of media services connected to the Media Hub.
“You have to understand the transaction, metadata and content,” says Canepa. “This platform allows all those media functions to tie together in a way that’s easier to change.”
IBM’s Cross-Platform Advertising Analytics is aimed at enabling the station to monetize that environment, be it broadcast, broadband or mobile. “With Cross Platform Ad Analytics, we can let executives see how they’re performing and, since we can tie the analytics with the production hub, they can make more timely decisions,” says Canepa.
The company also showed a technology preview integrating cloud computing with its Media Hub solution. Of greatest interest to broadcasters, the demo showed augmentation of transcoding resources. Broadcasters often face transcoding challenges when servers are maxed out or there’s a rush job. The demo used a standards-based interface to integrate transcoding work processes with mPOINT, a public cloud transcoding solution provider.