ABC O&Os Launching Lifestyle Diginet

Ad-supported Live Well HD Network -- designed for emerging digital channels -- will provide original broadcast, Web and wireless content on a variety of lifestyle topics.

Live Well HD Network, a fully high definition and digital broadcast, online and wireless network, will be launched Monday, April 27, by the 10 ABC-owned television stations reaching about 24 percent of America’s TV homes.

The announcement of the advertiser-supported network, developed for emerging digital channels in local markets, was made by Walter Liss, president of the ABC Owned Television Stations Group.

The 10 stations launching Live Well HD Network are WABC New York; KABC Los Angeles; WLS Chicago; WPVI Philadelphia; KGO San Francisco; KTRK Houston; WTVD Raleigh-Durham, N.C.; KFSN Fresno, Calif.; WJRT Flint Mich.; and WTVG Toledo, Ohio.

Discussions are also underway to begin rolling out Live Well HD Network in a select number of other markets in coming months.

With multiple plays of six original half-hour series, as well as Web and wireless content available 24/7, ABC said Live Well HD Network “provides a one-stop programming source on a range of popular lifestyle topics.” The network’s initial series includes a program produced by KGO, Home with Lisa Quinn, a show that helps people create affordable, yet stylish design solutions for their homes. Lisa Quinn is a major on-air contributor for KGO’s The View from the Bay.

Rounding out the original series for Live Well HD Network is Let’s Dish on healthy cooking, Mirror/Mirror on beauty and fashion, Say Ahh… on health and medicine,  Motion on outdoor activities and Advice for Life on personal growth.

BRAND CONNECTIONS

Complementing Live Well HD Network’s digital broadcast schedule is an Internet presence featuring a video player for continuous series streaming along with a wide range of customizable content to heighten local station and advertiser impact.

General Mills, CouponCabin.com, Blue Cross/Blue Shield and AT&T are among the initial advertisers on the network. The network’s national and local sponsorship opportunities range from television and web video commercials to product integration and other online and wireless advertising.

The network’s content is produced primarily by the ABC Owned Television Stations.

Managing Live Well HD Network’s launch are Emily Barr, president-general manager of WLS and William Burton, executive vice president, digital media, for the ABC Owned Television Stations Group.

“Live Well HD Network’s engaging broad-based content has been developed to bridge the programming needs of traditional broadcast audiences as well as interactive online and wireless users,” Burton said. “The network’s multimedia framework clearly reflects the evolving nature of the television experience on various platforms. It also brings many of today’s most popular themes together under a single and highly marketable brand that is both cohesive and customizable.”

In the New York City area, the Live Well HD network can be seen over the air on WABC’s digital channel 7.2. The network can also been seen on the following systems: Time Warner — 687, Cablevision — 729, Comcast NJ — 245, Comcast (former Patriot Cable subscribers) — 159, Comcast CT — 264, Verizon — 467.


Comments (2)

Leave a Reply

jessica steward says:

April 27, 2009 at 9:09 am

Strange… Isn’t this a copycat of “IONLife Network?” It it does not work for 40 Ion stations, what makes Disney think it will for them? Content is important, not just penetration. I’m seeing some programming misses here, as well as IONLife.

Trudy Handel says:

April 27, 2009 at 11:28 am

I wouldn’t mind it so much if it wasn’t destroying the HD picture on the primary ABC feeds. I certainly hope it doesn’t expand to other markets.


More News