The troubled automaker preps a marketing blitz designed to reassure customers and potential buyers that Chrysler is alive and expects to bounce back from its bankruptcy, according to the Wall Street Journal.
Chrysler LLC is readying a new marketing campaign aimed at reassuring customers and potential buyers that it will bounce back from its bankruptcy filing, according to a story in the Wall Street Journal.
Written by Jeff Bennett, the story says the auto maker will back up the ads with a new slew of incentives starting Tuesday.
Print and TV ads are likely to break as soon as Monday, with the tagline, “We’re building a better car company…come see what we’re building for you,” the story says.
Chrysler’s vehicle sales declined 48% in April. This is a steeper decline than those suffered by other auto makers. The company filed for Chapter 11 bankruptcy protection last week after the Treasury Department, which is overseeing its restructuring, failed to reach a debt-reduction deal with 46 secured lenders.
WSJ Online subscribers may read the full story here.