LSN’s Local Wireless platform delivers news, weather, sports scores, video clips from 30 Gray stations to mobile consumers.
LSN Inc., Local Solutions Network, a network of local television news content for mobile users, today announced that Gray Television Inc. has signed an agreement to further extend its partnership with LSN, enabling the station group to reach the mobile consumer market via their handset.
Through LSN’s Local Wireless platform, mobile subscribers have access to breaking news, weather, sports scores, school closings, video clips and more from Gray Television’s entire network of TV stations.
Gray Television uses the branding capabilities of LSN’s Local Wireless to enhance the station’s position in the local marketplace, as well as attract advertisers that are also looking to reach consumers-on-the-go.
The LSN platform delivers Gray TV’s branded media content via mobile Web, SMS/text messaging, and streaming video to mobile devices. LSN partners with the top tier wireless carrier networks, including AT&T, Verizon, Sprint Nextel, T-Mobile, Alltel, Cellular One, MetroPCS and Boost Mobile.
“LSN’s Local Wireless platform enables our viewers to stay connected to their favorite local Gray TV affiliate on their handset while they are mobile, and our advertisers have been impressed with the innovative opportunities we can offer to reach these mobile consumers.” said Robert S. Prather, Jr., president of Gray Television. “Since 2005, LSN has helped Gray TV broaden our audience and we are very pleased to extend our partnership with a market leader in the mobile media and mobile marketing space.”
Lisa Bishop, Gray vice president internet operations and new media, adds: “On the LSN platform we have seen unprecedented growth year over year with our mobile presence. Our mobile strategy is just another way we are able to reach our users where they want to be reached.”
Local TV content through LSN is available from these Gray stations: KAKE Wichita, Kan.; WVLT Knoxville, Tenn.; KWTX Waco, Texas; WKYT Lexington, Ky.; WMTV Madison, Wis.; WITN Greenville, N.C.; KXII Sherman, Texas; WSAZ Charleston, W.V.; WOWT Omaha, Neb.; WCTV Tallahassee, Fla.; KKTV Colorado Springs, Colo.; WSAW Wausau, Wis.; WRDW Augusta, Ga.; WILX Lansing, Mich.; KBTX Bryan, Texas; WIBW Topeka, Kan.; WNDU South Bend, Ind.; KOLN Lincoln, Neb.; WIFR Rockford, Ill.; WBKO Bowling Green, Ky.; WEAU Eau Claire, Wis.; WTVY Dothan, Ala.; KOLO Reno, Nev.; WJHG Panama City, Fla.; WHSV Harrisonburg, Va.; WTOK Meridian, Miss.; WCAV Charlottesville, Va.; WTAP Parkersburg, W.Va,; KKCO Grand Junction, Colo.; and WYMT Lexington, Ky.