Newport Television’s Web technology unit is now offering turnkey software that will allow TV stations, newspapers and other local media to provide branded, ad-supported news-and-information services to the growing ranks of mobile iPhone and iPod touch users.
Inergize Digital, in partnership with DoApp Inc., is introducing software that allows TV stations and other local media to provide branded, ad-supported news and information to the growing ranks iPhone and iPod touch users in their markets.
Inergize, primarily a provider of Web content software for TV stations, is making the Mobile Local News platform available to local media on either a licensing or revenue-share basis.
Participating local media can make money by selling local ads on the service and by sharing in revenue from national ads sold by Inergize.
iPhone and iPod touch users who want to receive the service can download the necessary software application from the Apple App Store at no cost.
Inergize said that three stations are already providing the service and have branded apps in the Apple App Store: WOAI San Antonio, Texas (DMA 37); KTVX Salt Lake City, Utah (DMA 33) and KLRT Little Rock, Ark. (DMA 56).
Like Inergize, the three stations are owned by Newport Television, a TV station group based in Kansas City, Mo. (formerly Clear Channel Television).
“Media companies leveraging Mobile Local News can reach consumers anywhere at any time through their iPhone and iPod touch mobile devices, providing monetization of consumer requested content through mobile advertising,” said Jason Gould, senior vice president and general manager of Inergize Digital.
According to Inergize Digital, the Mobile Local News content management software allows media companies to automatically program the service through an RSS feed and to customize the navigation categories and subcategories directly from a Web interfaces.
The mobile platform supports video for EDGE Network, 3G and WiFi connections and features geo-location based weather and advertising.
In addition to Newport, Inergize provides Web content management tools for other station groups, including E.W. Scripps, Four Points Media, Liberty Media and New Vision Television Group.
Based in Minneapolis and Rochester, Minn., DoApp is an approved member of the Apple iPhone developer program. Its portfolio includes two apps that made Apple’s 2008 most-popular list.