CW affiliates signing up for MGM’s feature film package include stations from Tribune, Sunbeam, Capitol Broadcasting, Gray Television, Freedom Communications and the CW Plus group.
Metro-Goldwyn-Mayer Studios Inc., which last week announced its primetime Sunday movie package for affiliates of the CW known as MGM Prime-Time Sunday Movie, has secured Sunday primetime clearances in 65 percent of the United States in less than 10 days.
In addition to the Tribune Broadcasting Co., CW stations owned by the following groups have been secured: Sunbeam TV Corp., Capitol Broadcasting Co., Gray Television Inc., Freedom Communications Inc. and the CW Plus station group.
MGM, which previously programmed UPN’s Saturday weekend movie, took over the programming of 8-10 p.m. Sunday night for CW last fall. With all of the CW stations taking back Sunday night, MGM is offering an upgraded line up of popular feature films. The MGM Prime-Time Sunday Movie package includes Legally Blonde, starring Academy Award-winning actress Reese Witherspoon, Overboard, starring Goldie Hawn and Kurt Russell, and four films from the studio’s James Bond collection.
John Bryan, executive vice president, broadcast strategy, MGM, said: “The station community has embraced the MGM Prime-Time Sunday Movie as evidenced by the 150 CW stations that have signed up. In addition, MGM is offering over 50 percent of the titles in high definition, which has been a big win for local stations in their drive to be competitive on Sunday nights.”