A deal with Titan Broadcasting covers San Francisco, Oakland, San Jose, Sacramento, Stockton and Modesto boosts the planned Hispanic network’s U.S. coverage to 53%.
Liberman Broadcasting Inc. today announced that it has entered into an affiliate agreement with Titan Broadcasting to make KTNC San Francisco (DMA 6) a primary affiliate of LBI Media’s Hispanic network, Estrella TV.
Serving the ninth largest Hispanic TV market, as well as the 11th largest Hispanic television market of Sacramento, Stockton and Modesto, Calif., KTNC raises Estrella TV network’s footprint to 53 percent, Liberman said, ahead of its scheduled launch in the third quarter of this year.
These new markets for Estrella TV’s list of affiliates adds to the network’s position in California, which has the nation’s largest Hispanic population, and where the company already owns top-rated television stations in Los Angeles (KRCA) and San Diego (KSDX).
“Partnering with LBI to bring Estrella TV into San Francisco, Oakland, San Jose, Sacramento, Stockton and Modesto gives LBI great coverage of Northern California. It also puts Titan in a position to effectively compete for viewers and establishes a profile with advertisers who are actively targeting the country’s growing Hispanic audience,” said Bert Ellis, president of Titan Broadcasting.
Like all Estrella TV affiliation agreements, KTNC’s sales team will have the full backing of LBI Media’s wholly owned national sales organization, Spanish Media Rep Team (SMRT), which has offices throughout the U.S.