With outdoor distractions tempting viewers, most syndie shows were flat or down in the week ending May 10. Exceptions included Deal or No Deal, Maury and Family Guy.
Most syndicated shows were unable to gain in the second week of the May sweeps, finishing down or flat compared to the week before.
Average PUT levels declined by approximately 177,000 viewers in the week ending May 10 as warmer weather pulled viewers away from their sets in droves and some shows were preempted in Los Angeles by coverage of the Santa Barbara fires on May 6.
The show with the largest increase in first-run syndication was newcomer NBCU’s Deal or No Deal, which was recently renewed for next season and responded by jumping 7% to a 1.6.
In top market New York, Deal came up especially big, surging 55% from last May’s time period average and 21% from the week before to a 1.7 rating/5 share.
CBS Television Distribution’s The Doctors continued to lead the rookie race, but slipped 10% to a 1.8; Warner Bros.’ Bonnie Hunt and Sony’s Judge Karen were flat at 0.9 and 0.8, respectively; Debmar-Mercury’s Trivial Pursuit: America Plays sank 17% to a 0.5; and Program Partners’ Family Court with Judge Penny remained stuck at a 0.4.
Most talk shows hovered near the flat line, with CBS Television Distribution’s Oprah eroding 4% from the week before to a 5.2; CBS Television Distribution’s Dr. Phil slipping 9% to a 2.9; Disney-ABC’s Live with Regis and Kelly staying flat at a 2.6; and Warner Bros.’ Ellen DeGeneres dipping 4% to a 2.2.
NBCU’s Maury was the only talk gainer, creeping up 6% to a 1.8, while everything else was unchanged.
None of the courts were up. Leader-by-a-mile CBS Television Distribution’s Judge Judy dipped 5% to a 4.0; CBS Television Distribution’s Judge Joe Brown fell 9% to a 2.0; Warner Bros.’ People’s Court was flat at a 1.8; and Warner Bros.’ Judge Mathis and Twentieth’s Judge Alex each declined 7% to a 1.4.
Magazines, which have been relatively strong lately, were all lower. Top mag CBS Television Distribution’s Entertainment Tonight eased 5% from the week before, but was the only show in the genre not to decline from last year, holding steady at a 4.1.
CBS Television Distribution’s Inside Edition tumbled 9% to a 2.9; Warner Bros.’ TMZ and NBCU’s Access Hollywood each slipped 5% to a 2.0; CBS Television Distribution’s The Insider was down 6% to a 1.7; and Warner Bros.’ Extra lost 6% to a 1.6.
Games were all down or flat, with CBS Television Distribution’s Wheel of Fortune skidding 2% to a 6.5; CBS Television Distribution’s Jeopardy! fading 5% to a 5.3; Disney-ABC’s Who Wants to be a Millionaire dropping 4% to a 2.3; and Debmar-Mercury’s Family Feud flat at a 1.4.
Off-net sitcoms narrowly mixed. Warner Bros.’ Two and a Half Men was unchanged at a 4.6; Twentieth’s Family Guy inched up 3% to a 3.8; and Sony’s Seinfeld and CBS Television Distribution’s Everybody Loves Raymond were flat at 3.3 and 3.0, respectively.
New off-net weeklies went nowhere, with CBS Television Distribution’s CSI: NY down 9% to 3.2; NBCU’s House deteriorating 15% to 1.7; NBCU’s Monk easing 6% to a 1.5; Twentieth’s Boston Legal shedding 13% to a 1.4; while Disney-ABC’s Desperate Housewives and Disney-ABC’s Lost were flat at 1.3 and 0.9, respectively.
The off-cable Litton’s Storm Stories was unchanged at a 1.4 and the off-TBS strip Debmar-Mercury’s House of Payne was down 5% to a 2.1.