It will carry the nascent Hispanic network on digital channels in San Antonio and Austin, Texas; Tucson, Ariz.; and Portland, Ore.
Liberman Broadcasting Inc. (LBI Media) today announced that it has entered into an affiliation agreement with Belo Corp. to broadcast LBI Media’s Hispanic network, Estrella TV. The programming will be broadcast on digital subchannels of KGW Portland, Ore (DMA 22); KENS San Antonio, Texas (DMA 37); KVUE Austin, Texas (DMA 49); and KTTU Tucson, Ariz. (DMA 68).
Estrella TV’s distribution now stands at nearly 60 percent of Hispanic television households when combining all of LBI Media’s owned and operated and affiliated stations, LBI said.
Estrella TV will now have a presence in the heavily Hispanic Texas markets of Austin, McAllen-Brownsville, Dallas, El Paso, Houston, San Antonio, Tyler-Longview and Waco.
In Arizona, Estrella TV will be in the two largest Hispanic markets of Phoenix (through LBI’s O&O KVPA) and now Tucson.
The Estrella TV network remains on pace for its scheduled third-quarter 2009 launch.
Belo sales teams will have the full backing of LBI Media’s wholly owned national sales organization, Spanish Media Rep Team (SMRT) with offices throughout the U.S.