The memberships of both unions voted 93.84% in favor of the new agreements covering performers working in commercials made for and reused on television, radio, the Internet and new media.
In nationwide voting completed Thursday, members of the Screen Actors Guild and American Federation of Television and Radio Artists have overwhelmingly approved new three-year successor agreements to the 2006 AFTRA Television and Radio Commercials Contracts and the 2006 Screen Actors Guild Television Commercials Contract.
The memberships of AFTRA and SAG voted 93.84 percent in favor of the new agreements. Approximately 132,000 members of the unions received ballots, of which 28 percent returned them. The final vote was certified today by Integrity Voting Systems, an impartial election service.
The new agreements cover performers working in commercials made for and reused on television, radio, the Internet and new media. The unions estimate that the three-year increase, which is retroactively effective to April 1, will generate more than $108 million in member earnings, including approximately $24 million in increased contributions to the SAG Pension & Health and AFTRA Health & Retirement plans.
The total combined value of the AFTRA and SAG contracts is projected at more than $3 billion over the three-year term of the agreement for working performers, including actors, singers, dancers, choreographers, stunt persons, and extras.
The unions also successfully established a first-ever payment structure in commercials for the Internet and new media. The unions affirmed their jurisdiction over commercial work made for the Internet in 2000, and new media formats in 2006. The new payment structure goes into effect in the third year of the contract.
Additionally, the new contracts contain an agreement outlining terms for a pilot study to test the gross rating points model of restructuring compensation to principle performers, as proposed by Booz & Co. The two- year pilot study will be conducted by a jointly retained consultant engaged by the unions and the industry. The study is expected to be paid for by grants from Screen Actors Guild-Industry Advancement and Cooperative Fund and the AFTRA-Industry Cooperative Fund.
The pact with the Association of National Advertisers and the American Association of Advertising Agencies goes into effect retroactively to April 1, 2009, and will remain in force until March 31, 2012.