The group owner will use the Web technology at 13 stations. WorldNow also renews deals with Raycom Media, Barrington Broadcasting Group and Drewry Broadcasting Group.
WorldNow, a New York City-based provider of online technology for TV stations and other local media, has inked a deal with Fisher Communications to provide the video platform for 13 of its TV and radio stations.
“With online video increasingly growing in importance and monetization potential in local media, we’re confident to be engaging the marketplace with a partner as innovative and experienced as WorldNow,” said Colleen Brown, President & CEO, Fisher Communications in a prepared statement.
WorldNow also announced Monday that it has renewed Web site-support contracts with Raycom Media, Barrington Broadcasting Group and Drewry Broadcasting Group. Raycom owns 20 percent of WorldNow.
WorldNow will continue to provide technology and services for the 37 Raycom stations, 15 Barrington stations and five Drewry stations. In addition, all 37 Raycom stations will continue to be supported by WorldNow’s national ad sales network, while nine of them will also receive local ad sales services.
“WorldNow provides us flexible advanced technologies and exceptional customer service, which allows us to customize the solution we need to support a growing and profitable business,” said Paul McTear, Raycom CEO.
“In these tumultuous times, it’s more vital than ever that local media companies invest in the kind of technology and services that will serve as a catalyst for future growth,” said Gary Gannaway, WorldNow CEO. “We’re thrilled that all of these leading broadcasters have chosen us to be their partner in building their online businesses.”
With the addition of the Fisher stations, WorldNow’s client base now comprises almost 500 TV and radio stations and newspapers.