The studio says the re-branding reflects the U.S. operation’s substantial contributions to ITV’s global programming outreach.
Granada America, the U.S.-based production entity of ITV Studios PLC in the United Kingdom, has been re-named ITV Studios Inc. effective immediately. The announcement was made today by Lee Bartlett, managing director of ITV Global Content.
The company said the re-branding is in line with Granada America’s substantial U.S. production activities, which have more than tripled during the 18 months since the arrival of Paul Buccieri as the CEO. Granada America represents an increasingly significant contribution to ITV’s global programming outreach.
ITV Studios is one of Europe’s leading commercial production companies producing more than 3,000 hours of original programming each year, encompassing a wide range of programme genres, including drama, soaps, entertainment, factual, daytime, arts, current affairs, quiz and game shows.
ITV also has production companies in Germany and Australia. ITV produces local versions of ITV and other UK programs, including Hell’s Kitchen and the upcoming new version of I’m A Celebrity…Get Me Out of Here! in the U.S., Dancing On Ice in Australia, and local versions of I’m A Celebrity and Come Dine with Me in Germany.
Since being formally created in February 2004, Granada America’s level of productivity has consistently exceeded its goals, the company said.
Granada America has become a leading producer of reality and scripted programming in the US with a slate of successful formats in production with major U.S. networks, including Hell’s Kitchen and Kitchen Nightmares for Fox, I’m A Celebrity…Get Me Out of Here! for NBC, Nanny 911 for CMT, WCG Ultimate Gamer for Sci-Fi, Celebrity Fit Club for VH1, Room Raiders for MTV, First 48 and Steven Seagal – Lawman for A&E, First Love Second Chance for TV Land, Bought & Sold for HGTV and more.