This latest multicasting agreement boosts the Spanish-language network’s digital distribution to more than 2.4 million U.S. homes.
The Mexicanal Network today announced a digital distribution-multicast launch in Dallas-Ft. Worth (DMA 5).
Beginning today, KJJM viewers can access Mexicanal’s Spanish-language lineup on channel 34.2, which features regional news, sports, popular entertainment and culturally relevant programs direct from regions throughout Mexico (i.e., Jalisco, Michoacan, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche and Yucatan).
Mexicanal now reaches more than 2.4 million homes through a mix of cable, satellite and multicast distribution.
“We’re happy to count KJJM among Mexicanal’s growing list of distribution partners,” said Luis Torres-Bohl, Mexicanal president. “With so much of Dallas’ vital and growing Hispanic population directly connected to the many regions of Mexico, Mexicanal is practically custom built to serve the Hispanic population of Dallas-Ft. Worth.”
Roddy Sherrell, KJJM’s director of business development, added: “Mexicanal features an incredibly strong lineup of programs — the perfect fare with which to fill this digital offering to keep our Hispanic viewers entertained and informed.”