As part of his affiliation relations duties, NBC TV Network President John Eck has a plan he views as adventageous to both the stations and his network while meeting the challenges of the evolving TV marketplace. NBCU is offering affiliates a long-term agreement (the Gold option) that makes the network and the affiliate full partners not only in broadcasting as they are today, but also in local online media and mobile DTV with NBC representing them in retrans negotiations. If that caveat is not to their liking, they can opt for shorter-term Silver or Bronze deals.
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