Nielsen reported today that 2.1 million U.S. households, or 1.8 percent, could not receive digital television signals through the week ending June 21. This is an improvement of 400,000 homes since the week of the June 12 digital television transition.
The Nielsen Co. reported today that 2.1million American households, or 1.8 percent of the U.S., could not receive digital television signals through the week ending June 21. This is an improvement of 400,000 homes since the week of the June 12 digital television transition.
Among the 56 markets that Nielsen measures with electronic meters, Albuquerque-Santa Fe, continues to have the highest percentage of homes (6.2 percent) that cannot receive digital signals from high-powered U.S. television stations. Providence-New Bedford has the lowest percentage of homes (less than 1 percent) that cannot get a digital signal. The markets with the most unready households tend to be in the Western United States, where cable penetration is lower. Also, some viewers in border states continue to receive signals from Mexico and Canada, while other stations in large geographic markets or areas with mountainous topography can continue using analog “translators.”
Under government-mandated action, all full-powered television stations were required to switch to digital programming by June 12, 2009, which potentially left viewers without a television signal unless they purchased digital television sets, connected to cable, satellite, and alternate delivery systems or purchased a converter box.
Nielsen is making these estimates available as a public service to the television industry, government policy-makers and local communities. This information is based on the same national and local television ratings samples that are used to generate national and local television ratings. To conduct the survey, Nielsen representatives observed and tabulated the actual televisions used in its samples.
Because Nielsen has developed samples that reflect the total U.S. population including African American and Hispanic populations, these household characteristics in the samples can be projected to the whole country.