With space in stores, electronics retailer Best Buy is veering in a new direction, selling electric bikes and scooters, according to a story in the Wall Street Journal.
America’s largest consumer-electronics retailer by sales has quietly begun offering electric powered scooters, bicycles and Segway Inc. transporters in 19 locations in California, Oregon and Washington, a story in the Wall Street Journal says.
Written by Miquel Bustillo and Nick Wingfield, the story says these stores will expand the new effort this summer by introducing Brammo Enertia, a futuristic electric motorcycle that can travel 45 miltes at speeds of up to 50 miles per hour and plugs into a standard wall outlet.
The Enertia is pricey, at $11,995, but Best Buy CEO Brian Dunn says the vehicle is just the type of venture the company needs to test at it retunes its retail formula amid changing technological trends, the story says.
Best Buy has picked up business from its former rival Circuit City Stores, which closed in March, but its earnings still fell 15% during the first quarter. Green vehicles aren’t expected to sell briskly for Best Buy anytime soon, given the recession, but the retail chain is known for taking sharp turns that have kept it ahead of competitors, the story says.
WSJ Online subscribers may read the full story here.