Week two of the Michael Jackson death coverage continues to pump up the ratings of magazine shows, with most posting double-digit gains over the same week a year ago.
Coverage of the ongoing investigation into the sudden death of Michael Jackson and stories surrounding his multi-million-dollar estate and his children kept magazines at high rating levels in the holiday week ending July 5.
CBS Television Distribution’s Oprah tumbled to her lowest ratings ever as most of syndication remained in the summer doldrums with many strips preempted for Wimbledon tennis coverage on NBC.
On the positive side, most mags showed double-digit improvement over last year at this time. Leader CBS Television Distribution’s Entertainment Tonight, which went nearly wall to wall with its Jackson reports all week, jumped 21% to a 4.0. That kept ET even with the prior week when Jackson’s death stunned the world. In addition, news of Jackson’s autopsy and will on June 29 sent ET‘s ratings up 13% from the week before and up 36% from last year to a 4.5.
CBS Television Distribution’s Inside Edition grew 22% from last year to a 2.8 and gained 4 week to week; NBCU’s Access Hollywood was up 19% from last year to a 1.9 and was unchanged from the week before; Warner Bros.’ TMZ, with a 1.9, was flat compared to last year, but up 6% from the prior week; CBS Television Distribution’s The Insider grew 13% from last year and held steady week to week at a 1.8; while Warner Bros.’ Extra rose 14% from last year and stayed flat with last week.
Oprah skidded 11% to a new all-time low 3.2, affected by tennis preemptions that reduced its coverage to 89% on both July 2 and 3. CBS Television Distribution’s Dr. Phil and Disney-ABC’s Live with Regis and Kelly were unchanged at 2.7 and 2.3, respectively; NBCU’s Maury was up 6% to a 1.8; and Warner Bros.’ Ellen DeGeneres down 6% to a 1.5.
CBS Television Distribution’s Judge Judy was the highest-rated show in daytime, once again topping Oprah, despite a 3% dip to a 3.7. Judy was also syndication’s No. 1 show of any type in the GAA ratings for the sixth consecutive week with a 5.7.
CBS Television Distribution’s Judge Joe Brown was next with a steady 1.9; Warner Bros.’ People’s Court fell 5% to a 1.8; and Twentieth’s Judge Alex and Warner Bros.’ Judge Mathis were steady at 1.4 and 1.3, respectively.
On the rookie front, CBS Television Distribution’s The Doctors made it 24 straight weeks as the highest-rated new show with an unchanged 1.6. NBCU’s Deal or No Deal was second, slipping 7% to a 1.3; Sony’s Judge Karen gained 13% to a 0.9; and Warner Bros.’ Bonnie Hunt was broken out all week due to tennis preemptions.
The newest syndie entry is Debmar-Mercury’s Wendy Williams talker, which debuted yesterday (July 13) with a 1.1 rating/3 share average against mainly reruns in 39 metered markets. Comparatively, that was down 8% from both its average lead-in and year-ago time periods.
Warner Bros.’ Beyond Twisted, the new clip show getting an eight-week trial run on seven Fox O&Os, turned in a 1.1/2 in its first week in mostly access and late-fringe slots, down 31% from its average lead-in and 27% below its year-ago time period average.
Games were dull, with CBS Television Distribution’s Wheel of Fortune
sliding 2%, down to a 5.5, and CBS Television Distribution’s Jeopardy! loosing 4% to a 4.6. Disney-ABC’s Who Wants to be a Millionaire and Debmar-Mercury’s Family Feud were flat at 2.1 and 1.3, respectively.
Among off-net sitcoms, Warner Bros.’ Two and a Half Men was up 5% to a 3.9; while Twentieth’s Family Guy was down 3% to a 3.3; Sony’s Seinfeld rose 7% to a 2.9; Warner Bros.’ George Lopez Show gained 4% to a 2.8; and CBS Television Distribution’s Everybody Loves Raymond was up 8% to a 2.7.
Among off-net weekly hours, CBS Television Distribution’s CSI: NY was on top with a 2.9, down 6%; NBCU’s Law & Order: SVU jumped 17% to a 2.8; CBS Television Distribution’s CSI: Miami advanced 5% to a 2.1; NBCU’s House climbed 6% to a 1.7 and landed in a tie with Warner Bros.’ Without a Trace, which was up 13% to a 1.7.
The off-cable Litton’s Storm Stories was down 17% to a 1.0; the first-run action hour Disney-ABC’s Legend of the Seeker was unchanged at a 1.3; and the off-TBS strip Debmar-Mercury’s House of Payne added 6% to a 1.9.