HealthDay TV comprises six reports each week, including a wrapup that can also be broadcast. Stations can pick up the segments on either a license-fee or revenue-share basis.
NewsProNet, a longtime syndicator of news feature for TV station, is now offering a package of health-related video reports for stations’ Web sites.
HealthDay TV, which comprises five reports and a wrap up each week, debuted on July 1 and is now available on several stations, including Nexstar Broadcasting’s WMBD Peoria, Ill.
According to NewsProNet President Kent Krizik, the number of outlets will swell to more than 200 stations within the next month as the service is picked up by WorldNow and Broadcast Interactive Media, which operate Web sites for hundreds of stations.
HealthDay TV is a joint venture of NewsProNet and ScoutNews LLC, distributor of HealthDay, a health news service that produces between 15 and 20 articles a day for newspapers and their Web sites as well as for other health-related Web sites.
NewsProNet has a revenue sharing agreement with WorldNow and BIM, Krizik says, but is willing to work directly with TV stations or groups on either a cash license-fee or revenue-share basis.
Krizik says that stations have the option of also broadcasting the HealthDay TV segments on their air. “Part of the idea of the weekly wrapup is to give stations the opportunity to broadcast it and tell viewers go to our Web site to see more on these topics.”
HealthDay heralds similar services, says Krizik says.
Within the next month or so, he says, NewsProNet expects to offer video reports on personal finance for Web sites.
Krizik wouldn’t identify his partner in that venture, but says that it is a “brand name.”