Advertisers are getting cheaper upfront season rates than a year ago, putting more pressure on networks already reeling from the economic downturn, according to a story in the Wall Street Journal.
Advertisers are getting cheaper rates in the upfront season than they did a year ago, putting more pressure on the TV networks, according to a story in the Wall Street Journal.
Both sides had been lcoked in a tug-of-war over prices since May, but now each of the four big U.S. networks, ABC, CBS, NBC and Fox, has cut rates by single-digit percentages in at least some deals, the story says.
If the lower rates hold as deal making continues, it would mark the first time since 2001 that all four networks have agreed to widespread cuts from the previous season’s rates, the story says.
WSJ Online subscribers may read the full story here.