The strong performers in the week ending July 19 were talk shows, led by Martha‘s 20% increase over the week before.
Although PUT levels declined sharply in the mid-summer week ending July 19, several talk shows came to life, with five gabbers gaining ground. NBCU’s Martha had the largest increase, climbing 20% to a 0.6.
Leader CBS Television Distribution’s Oprah, which tumbled to an all-time series low two weeks ago, was down 5% to a 3.5, its second-worst week ever, after a small bounce in the prior week.
CBS Television Distribution’s Dr. Phil went into reruns and was down 7% to a 2.6; Disney-ABC’s Live with Regis and Kelly gained 4% to a 2.4; NBCU’s Maury was flat at a 1.7; and Warner Bros.’ Ellen DeGeneres rose 7% to a 1.6.
Others moving up included NBCU’s Jerry Springer, which advanced 9% to a 1.2, and NBCU’s Steve Wilkos Show, which tacked on 10% to a 1.1.
The Michael Jackson story, which had boosted magazine ratings for the past three weeks, appeared to start running out of steam and most news mags declined from the prior week.
In addition, some access shows were preempted in some markets by the Major League Baseball All-Star Game on July 14.
CBS Television Distribution’s Entertainment Tonight easily led the category with a 3.9, down 7% from the week before, but still up 5% from last year at this time.
CBS Television Distribution’s Inside Edition was flat at a 2.9, but up 7% from last year; NBCU’s Access Hollywood slipped 10% to a 1.8 and fell into a third-place tie with Warner Bros.’ TMZ, which lost 5% to a 1.8. Right behind was CBS Television Distribution’s The Insider, which dipped 6% to a 1.7, followed by Warner Bros.’ Extra, which slipped 6% to a 1.6.
The surprise of the week was the abrupt cancellation of Warner Bros.’ Beyond Twisted, only three weeks into a scheduled eight-week trial run. It had been averaging a tepid 1.1 rating/3 share in its seven test markets, down a whopping 42% from its year-ago time-period average and off 35% from its lead-in.
In Los Angeles, the show aired in access at 7 p.m. on KTTV and brought its time slot down 31% to a 0.9/2.
Twentieth’s Wedlock or Deadlock, after one week of its six-week test, averaged a 1.2/4 in its seven markets, down 33% from its time periods and 29% from its lead-ins.
Among the widely cleared rookies, CBS Television Distribution’s The Doctors was this season’s highest-rated new show for the 26th consecutive week, holding steady at a 1.6. Close behind was NBCU’s Deal or No Deal at an unchanged 1.4.
Debmar-Mercury’s Wendy Williams, one of the few strips not in repeats this July, joined the national newcomer list in third place at a 1.0 rating. Williams will add more than 30 stations to its lineup this fall, pushing its roster to over 200 stations, covering more than 90% of the U.S.
Sony’s Judge Karen, which is not expected to return next season, remained stuck at a 0.8; and Warner Bros.’ Bonnie Hunt was up 17% to a 0.7,
CBS Television Distribution’s Judge Judy ruled the court shows, despite a 3% dip to 3.7, and was the highest-rated first-run strip in daytime, brushing aside Oprah for the fourth consecutive week.
CBS Television Distribution’s Judge Joe Brown was unchanged at a 1.9; Warner Bros.’ People’s Court was flat at a 1.7; Warner Bros.’ Judge Mathis rose 8% to a 1.4; but Twentieth’s Judge Alex dropped 13% to a 1.3.
Among game shows, CBS Television Distribution’s Wheel of Fortune was down 2% to a 5.6; its Jeopardy! also slipped 2% to a 4.7; Disney-ABC’s Who Wants to be a Millionaire was down 5% to a 2.1; and Debmar-Mercury’s Family Feud was unchanged at a 1.3.
Warner Bros.’ Two and a Half Men led the off-net sitcoms, but slipped 3% to a 3.8; Twentieth’s Family Guy was unchanged at a 3.3; Sony’s Seinfeld stayed even at a 2.8; CBS Television Distribution’s Everybody Loves Raymond was up 4% to a 2.7; while Warner Bros.’ George Lopez Show slipped 4% to a 2.6.
Among the off-net weekly hours, CBS Television Distribution’s CSI: NY was up 12% to a 2.9; NBCU’s Law & Order: SVU slipped 4% to a 2.4; CBS Television Distribution’s CSI: Miami gained 5% to a 2.0; Warner Bros.’ Without a Trace jumped 13% to a 1.7; but NBCU’s House fell 11% to a 1.6 and landed in a tie with Warner Bros.’ Cold Case, which was unchanged at a 1.6.
The first-run action hour Disney-ABC’s Legend of the Seeker, which will return for a second season, was up 17% to a 1.4. The off-cable Litton’s Storm Stories
was down 17% to a 1.0; and the off-TBS strip Debmar-Mercury’s House of Payne was flat at a 1.9.