The company said Friday that it’s dropping plans for the syndicated talk show starring Marie Osmond that was slotted to launch in September even though it claimed 80% clearance.
There will be no second coming of Marie in broadcast syndication.
After months of increasing speculation that the one-hour talk show starring Marie Osmond would not debut as planned in September, distributor Program Partners announced today that it was not, in fact, going ahead with the project.
The end came even though Program Partners had cleared the show on TV stations reaching 80 percent of the country.
Program Partners blamed “deteriorating economic conditions in the broadcasting advertising and credit markets” for the late no-go decision.
“We acknowledge with gratitude the many stations, advertisers and marketing partners who have been totally enthusiastic and incredibly patient with us as we worked hard to maintain solid footing for this project,” said Ritch Colbert of Program Partners in a prepared statement.
“Our belief in Marie’s creative vision for a new kind of talk show is unshakable, but in the end, the marketplace this year was simply unyielding.”
For two years starting in 1998, Marie Osmond starred with her brother Donny in an hour entertainment show, Donny & Marie, syndicated by Columbia TriStar Television (now Sony).
Unlike the earlier syndication incarnation, Program Partners’ Marie was to have been a talk show in the Oprah mold.