Multiple shows in all the various genres posted improved numbers in the week ending July 26, with courts, games and talkers among the leaders.
Daytime shows continued to improve in the week ending July 26, and the nationally rated newcomers rose or held steady, except for Debmar-Mercury’s Wendy Williams, which declined 10% in its second week, dropping below a 1.0 rating.
Three talkers had double-digit increases: CBS Television Distribution’s Rachael Ray cooked up her biggest Nielsens in 10 weeks, leaping 14% from the week before to a 1.6 after seeing a 29% jump to a 1.8 for a July 22 show on “what your body is telling you.”
Warner Bros.’ Tyra Banks gained 13% to a 0.9 and NBCU’s Martha rallied 17% to a 0.7.
Other chatfests on the upswing were CBS Television Distribution’s Oprah, up 9% to a genre-leading 3.8, giving it the top talk slot for the 534th consecutive week; Disney-ABC’s Live with Regis and Kelly, up 4% to a 2.5; and NBCU’s Maury, up 6% to a 1.8. Every other established talk show stayed even with the week before.
In the courtrooms, leader CBS Television Distribution’s Judge Judy hit its highest ratings in six weeks, gaining 5% to a 3.9 and surging 22% among women 18-34. Judy was the No. 1 show in daytime, beating Oprah for the fifth consecutive week, and was syndication’s top-rated show in household GAA for the ninth straight week with a 5.9.
CBS Television Distribution’s Judge Joe Brown was up 5% to a 2.0, his best numbers in five weeks; Warner Bros.’ People’s Court was flat at a 1.7; Warner Bros.’ Judge Mathis added 7% to a 1.5; Twentieth’s Judge Alex was unchanged at a 1.3; and Twentieth’s Divorce Court had the biggest gain in the genre, jumping 9% to a 1.2, with a 33% spike among women 18-34.
Among the closely watched newcomers, CBS Television Distribution’s The Doctors was the rookie champion for the 27th straight week, holding steady at a 1.6.
Right behind was NBCU’s Deal or No Deal, staying even at a 1.4; further back was Williams, which was down 10% to a 0.9 in its second week of national syndication with 72 percent national coverage. In addition, Williams fell 14%, from 0.7 to 0.6 in both women 18-34 and women 18-49. That put it eighth out of 14 talk shows for women 18-34 (ahead of Ellen, Rachael Ray and The Doctors, among others); tenth in women 18-49 (ahead of The Doctors, among others); and eighth in women 25-54 (ahead of Martha and Bonnie Hunt).
Sony’s Judge Karen, which has not been renewed for year two, and Warner Bros.’ Bonnie Hunt were both flat at 0.8 and 0.7, respectively; Debmar-Mercury’s Trivial Pursuit: America Plays up was up 20% to a 0.6; and Program Partners’ Family Court with Judge Penny rose 25% to a 0.5.
Twentieth’s Wedlock or Deadlock, after two weeks of its six-week test run, averaged a 1.1 rating/3 share in its seven metered markets. That was 22% higher than July’s other new entry, Williams, which averaged a 0.9/3 after three weeks in its 43 metered markets.
Magazines were mostly solid, although CBS Television Distribution’s Entertainment Tonight had the only increase. The top news mag was up 3% from the week before to a 4.0 and up 5% from last year at this time. The obit for legendary CBS anchorman Walter Cronkite, who died Friday night, July 17, sent ratings up 10% to a 4.3 on July 20.
CBS Television Distribution’s Inside Edition dropped 3% to a 2.8; while NBCU’s Access Hollywood, Warner Bros.’ TMZ, CBS Television Distribution’s The Insider and Warner Bros.’ Extra were all flat at 1.8, 1.8, 1.7, 1.6, respectively.
Game shows were led by CBS Television Distribution’s Wheel of Fortune, which was flat at a 5.6; CBS Television Distribution’s Jeopardy! rose 4% to a 4.9; Disney-ABC’s Who Wants to be a Millionaire grew 10% to a 2.3; and Debmar-Mercury’s Family Feud was up 8% to a 1.4,
Among off-net sitcoms, Warner Bros.’ Two and a Half Men led the way with a 3.9, up 3% from the week before. Twentieth’s Family Guy added 6% to a 3.5; Sony’s Seinfeld rose 7% to a 3.0; CBS Television Distribution’s Everybody Loves Raymond gained 4% to a 2.8; while Warner Bros.’ George Lopez Show slipped 4% to a 2.5.
Among off-net weekly hours, CBS Television Distribution’s CSI: NY was up 3% to a 3.0; NBCU’s Law & Order: SVU jumped 13% to a 2.7; CBS Television Distribution’s CSI: Miami added 5% to a 2.1; NBCU’s House climbed 13% to a 1.8; and Warner Bros.’ Cold Case gained 6% to a 1.7, tying Warner Bros.’ Without a Trace, which was unchanged at a 1.7.
The first-run Disney-ABC’s Legend of the Seeker fell 14% to a 1.2; the off-cable Litton’s Storm Stories gained 10% to a 1.1; and the off-TBS strip Debmar-Mercury’s House of Payne grew 5% to a 2.0.