Following on its custom iPhone applications introduced earlier, each of the group’s 27 stations is expanding its mobile offerings to include BlackBerry smartphones.
LIN TV Corp. today announced the expansion of its mobile offerings to include a new application for BlackBerry smartphones.
LIN is using News Over Wireless’s (NOW) technology to develop custom BlackBerry smartphone applications for each of its 27 television stations. Six LIN stations will launch service today, including WISH Indianapolis; WAVY Norfolk, Va., KRQE Albuquerque, N.M.; WANE Ft. Wayne, Ind.; WALA Mobile, Ala.; and KXAN Austin, Texas.
LIN claims to be the first in its local markets to provide instantaneous and on-demand access to its local news, sports and entertainment, as well as video, weather forecasts and traffic reports to BlackBerry smartphone subscribers.
During the second quarter of 2009, LIN announced its partnership with NOW to further extend its newsrooms and unveiled custom iPhone applications for each of its local television stations.
“Launching an application for BlackBerry is the natural next step in the evolution of LIN TV’s mobile business and will further our strategy to engage viewers any time of day and across any platform they may be viewing,” said LIN TV’s Senior Vice President New Media Robb Richter. “We look forward to capitalizing on the tremendous population of BlackBerry users to increase brand loyalty and grow additional revenue streams, including national and local advertising.”
The mobile application for BlackBerry smartphones is the latest addition to LIN’s fully synchronized television and digital offerings that will be available free on LIN TV’s station Web sites.