The week ending Aug. 2 was a good one, ratings-wise, for many freshman shows. Among those posting week-to-week gains were The Doctors and Wendy Williams.
Ratings for some of the closely watched rookie talkers, including the top-rated CBS Television Distribution’s The Doctors, were up in the last week of July, although most shows did little as the dog days of August began.
The Doctors jumped 6% to a 1.7 and was the freshman champ for the 28th consecutive week in the frame ending Aug 2, scoring its highest ratings in seven weeks. A rebroadcast of a show on “Silent Health Threats” sent ratings for the strip up 19% to a 1.9 on Aug. 5.
NBCU’s Deal or No Deal held steady at a 1.4 in second place; Debmar-Mercury’s Wendy Williams, one of the few syndicated daytime shows not in reruns, gained 11% to a 1.0 and grew in the key female demos, climbing 8% in women 18-34, 15% in women 18-49 and 14% in women 25-54.
Sony’s Judge Karen, which is not expected to return next season, and Warner Bros.’ Bonnie Hunt were flat at a 0.8 and 0.7, respectively.
Between the two freshman strips that entered syndication last month, Twentieth’s Wedlock or Deadlock averaged a 1.1 rating/3 share after three weeks in its seven test markets. Fellow recent newcomer Williams averaged a 0.9/3 after four weeks in its 43 metered markets (in September, it will add over 30 stations, pushing coverage to more than 90%).
On the magazine rack, leader CBS Television Distribution’s Entertainment Tonight dipped 3% from the week before to a 3.9, but was still up 8% over last year — the biggest increase in the genre. Entertainment Tonight Weekend, meanwhile, grew 19% to a 1.9 with at show focusing on the death of Michael Jackson.
CBS Television Distribution’s Inside Edition dropped 4% to a 2.7; Warner Bros.’ TMZ climbed 11% to a 2.0 in third place; NBCU’s Access Hollywood and CBS Television Distribution’s The Insider were unchanged at 1.8 and 1.7, respectively; and Warner Bros.’ Extra lost 6% to a 1.5.
Talk shows moving up from the week before included Disney-ABC’s Live with Regis and Kelly, which added 4% to a 2.6; and NBCU’s Jerry Springer, which gained 8% to a 1.3.
With most gabfests in repeats all week, CBS Television Distribution’s Oprah sank 5% to a 3.6; CBS Television Distribution’s Dr. Phil slipped 4% to a 2.5; and NBCU’s Maury, CBS Television Distribution’s Rachael Ray and Warner Bros.’ Ellen DeGeneres were all flat at 1.8, 1.6 and 1.6, respectively.
CBS Television Distribution’s Judge Judy easily topped the court shows, despite dipping 3% to a 3.8 and was the top daytime show in first run, out-rating Oprah for the sixth straight week.
CBS Television Distribution’s Judge Joe Brown, Warner Bros.’ People’s Court, and Warner Bros.’ Judge Mathis all held firm at 2.0, 1.7 and 1.5, respectively, while Twentieth’s Judge Alex was up 8% to a 1.4.
CBS Television Distribution’s Wheel of Fortune was the game show leader, advancing 4% to a 5.8. CBS Television Distribution’s Jeopardy! dropped 2% to a 4.8; Disney-ABC’s Who Wants to be a Millionaire inched up 4% to a 2.4; and Debmar-Mercury’s Family Feud was unchanged at a 1.4.
Among off-net sitcoms, Warner Bros.’ Two and a Half Men was up 5% to a 4.1; Twentieth’s Family Guy grew 3% to a 3.6; CBS Television Distribution’s Everybody Loves Raymond rose 7% to a 3.0; Sony’s Seinfeld was down 3% to a 2.9; and Warner Bros.’ George Lopez Show was up 8% to a 2.7.
Among off-net weekly hours, the big mover was NBCU’s House, which overtook CBS Television Distribution’s CSI: Miami for the No. 3 spot on the list. House appreciated 11% to a 2.0, while Miami‘s ratings cooled off by 10%, down to a 1.9.
Leader CBS Television Distribution’s CSI: NY was unchanged at a 3.0 and NBCU’s Law & Order: SVU was up 7% to a second-place 2.9.
The off-cable Litton’s Storm Stories was up 9% to a 1.2, but the off-TBS strip Debmar-Mercury’s House of Payne suffered a 10% loss, down to a 1.8.