KFRE Fresno, Calif., Adding Estrella TV
Titan Broadcasting’s CW affiliate KFRE Fresno, Calif. (DMA 55), will launch the 24-hour Spanish-language network Estrella TV on ch. 59.2.
“We are excited to offer more diverse programming to our Hispanic viewers,” said KFRE Vice President-General Manager Jack Peck. “Estrella TV is part of our long-range plan to better serve an important, growing part of our community and enhance our ability to inform and entertain by giving Fresno-Visalia more viewing choices.”
LBI Media’s Estrella TV offers a lineup of original programming, including musical-variety, comedy, scripted drama, talk and game shows, as well as a daily national newscast and a news magazine show, all featuring Latin American talent.