Doug Franklin and Bob Neil have been named to new roles of executive vice president, Cox Media Group, reporting to Sandy Schwartz, president of Cox Media Group. Franklin and Neil will oversee Cox’s broadcasting and newspaper properties.
Cox Media Group, Inc. announced today a new operating concept. This model, it said, is a departure from the company’s traditional grouping of businesses solely by medium, and is a response “to rapidly changing consumer and advertiser preferences.”
With this announcement, Doug Franklin, a veteran newspaper executive, and Bob Neil, president of Cox Radio, have been named to new roles of executive vice president, Cox Media Group, reporting to Sandy Schwartz, president of Cox Media Group. Franklin and Neil will oversee Cox’s broadcasting and newspaper properties. Marc Morgan has been named senior vice president and chief revenue officer, and he will work with Cox’s sales function across all media.
“We’re creating a leadership model to better reflect the reality of today’s media marketplace. As the boundaries between traditional and digital media merge, it’s important to have leaders in place who can think broadly across the media landscape as they guide our way forward,” added Schwartz.
“This new concept is another step toward fulfilling Cox Media Group’s vision of operating as a fully-integrated media company,” Schwartz continued. “Sharing expertise and best practices across all of our media properties allows us to better serve consumers and advertisers in our changing environment. In addition, each of Cox’s media properties will benefit from expanded shared services such as research, sales, digital, finance, human resources and engineering.”
While Cox’s local media properties and brands will still operate independently, including continuing their existing independent news and editorial functions, this new model provides opportunities for “significant knowledge sharing, talent development, increased operating efficiencies and cost savings,” it said.
Additionally, it said the reorganization helps the company to enhance and expand its digital assets and sales expertise across all of its media properties.
Cox added that no job eliminations resulting from the new model are expected “at this time.”
Cox Media Group’s operations include 15 television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services.