Television station groups can no longer afford to pour millions of dollars into news promotional and advertising efforts that don’t deliver tangible returns in the form of increased viewership — a real return on their investment. So, general managers need to sit down with their creative services departments and explore new ideas for image campaigns and topicals.
To read stories published more than one week ago, please log into your free TVNewsCheck account.
If you do not yet have a member profile, creating one is fast and easy.
If you have not yet created a new Member Profile since TVNewsCheck launched its redesigned site, please create one here.
Important: Even if you had an account with TVNewsCheck prior to its redesign, you will still need to create a new member profile. Thanks!