Steven Lanzano, COO of Havas’ MPG North America, will become the new president of the TVB, succeeding Chris Rohrs, who announced in March he would be stepping down at year’s end. At MPG, Lanzano was responsible for overseeing all client accounts and helping lead strategic and operational activities across the country.
The Television Bureau of Advertising today named Steve Lanzano to succeed Chris Rohrs as president of the organization, which promotes advertising on TV stations among national advertisers.
Lanzano will join the TVB on Jan. 1, 2010, from Havas’ MPG North America unit, where he was COO.
As COO, Lanzano is responsible for overseeing all client accounts and helping lead strategic and operational activities across the country. The accounts includes Reckitt Benckiser, Volvo, Sears, ExxonMobil and CBS Films.
Rohrs announced last March that he would step down at the end of this year to pursue other interests, capping a 10-year run at the head of the trade group.
Following that announcement, TVB formed a search committee headed by TVB Chairman Frank Comerford of NBC Local Media.
“Local television broadcasting is at an inflection point today given the simultaneous convergence, consolidation and development of media platforms and channels,” said Comerford said in a prepared statement. “This environment is creating both challenges and new opportunities for television broadcasters. With his background deeply rooted in the advertising industry and nearly three decades of success, we are pleased to have attracted an executive of Steve’s caliber as the President of the TVB as we are confident he is uniquely qualified to lead the TVB and its members to further position local television as the dominant, most effective medium for advertisers and agencies.”
Rohrs joined TVB in January 2000 after a 20-year career in sales and station management with Post-Newsweek Stations. According to the TVB income tax filing for 2007, the latest available online, Rohrs was paid $737, 351 plus benefits of $29,437 for the year.
Media Post broke the story of Lanzano’s hiring.