140 agencies have sent ad orders via TVB’s system valued at $361.1 million to 974 stations, 42 digital subchannels and 17 reps.
The industry’s use of ePort — the e-business system for broadcast ad sales supported by TVB and NAB — continues to grow, said Abby Auerbach, the Television Bureau of Advertising’s EVP.
“Across the country, buyers and sellers are starting to benefit from electronic ordering,” Auerbach said today.
Speaking at the TVB’s annual forecast conference in New York, Aurbach said the number of users is a testament to ePort’s growth.
As of today, 140 agencies have sent orders valued at $361.1 million to 974 stations, 42 digital subchannels and 17 rep firms, Auerbach said.
ePort has also become an integral tool for change management, she said. About 38,000 revisions and 11,000 makegoods have moved through the system, she said.