Lieberman’s new Hispanic network will be seen on a subchannel of Tribune’s CW affiliate, extending its reach to 68%.
Liberman Broadcasting Inc. today announced an agreement with Tribune’s New York CW affiliate WPIX to broadcast LBI Media’s new Hispanic network, Estrella TV, on ch. 11.2 starting Oct. 1.
The addition gives LBI a presence in the second-largest Hispanic TV market in the United States, representing 10 percent of the nation’s total Hispanic households.
“Partnering with LBI is a great opportunity for us to maximize the PIX brand and serve our large and diverse Latino audience,” said Betty Ellen Berlamino, WPIX’s president-general manager. “We have full confidence that our viewers will enjoy Estrella TV’s scripted drama, comedy, musical-variety, talk and game show programs,.”
Tribune’s sales teams will have the full backing of LBI Media’s wholly owned national sales force, Spanish Media Rep Team (SMRT). The dedicated team has offices throughout the U.S. and focuses on selling TV spot advertising exclusively for Estrella TV affiliates.