Sundays feature an urban comedy block; Tuesdays will be Gilmore and Mars. 7th Heaven returns on Monday.
The CW Network’s president of entertainment Dawn Ostroff unveiled the new network’s schedule for its premiere 2006-07 season today.
It will schedule two original hours of urban comedies on Sunday night. The returning series begin at 7p.m. with Everybody Hates Chris from executive producers Chris Rock and Ali LeRoi.All Of Us, from Will Smith and Jada Pinkett Smith, is slotted at 7:30 and will be followed at 8 p.m. by Girlfriends, which, the network said, “has been the most-watched show by African Americans since it debuted in 2000.” The new comedy, The Game, from Girlfriends producers Mara Brock-Akil and Kelsey Grammer takes a comedic behind-the-scenes look at the lives of the wives and girlfriends of the star athletes on an NFL team. The series stars Aldis Hodge, Coby Bell, Tia Mowry, Hosea Chanchez and Wendy Raquel Robinson. The 9-10 hour will be devoted to an encore presentation of America’s Next Top Model.
Additionally, the four comedies will repeat on Sunday from 5-7 p.m., giving the network four hours of programming starring African-Americans on the most-watched night of the week.
Television’s longest-running family drama, 7th Heaven, will return for an unprecedented 11th season in its familiar Monday night timeslot. “Due to the overwhelming outcry from fans and the fact that the series’ ratings were up in key demos last season,” CW said, “7th Heavenis the perfect platform to launch the new drama Runaway,” from executive producer Darren Star.
Tuesday nights are all about girl power with the return of the award-winning series Gilmore Girls, starring Lauren Graham and Alexis Bledel, at 8 p.m., followed by another critical favorite, Veronica Mars, starring Kristen Bell, at 9.
On Wednesday night,America’s Next Top Model will return in its 8 p.m. timeslot. This show from supermodel Tyra Banks will air two cycles each season, alternating with one cycle of another reality show, Beauty And The Geek, from producers Ashton Kutcher and Jason Goldberg. Returning drama One Tree Hillwill continue to build on its already loyal young fan base on Wednesday night.
Thursday night features two action dramas, Smallville, starring Tom Welling as the young Clark Kent, and Supernatural, starring Jared Padalecki and Jensen Ackles.
Friday Night Smackdown! comprises that night’s schedule with two hours of original wrestling 52 weeks a year.
CW also announced a midseason show, drama Hidden Palms, and Wednesday night the network gave Reba
a 13-episode order.
“With the launch of The CW, we have an unprecedented programming advantage,” said Ostroff. “By bringing together established hit series with innovative new shows, we were able to create a stellar schedule for our premiere season. Putting this lineup together was a programmer’s dream with so many choices and so many passionate fans making their voices heard about the shows they love. We will launch in the fall with hit shows on all six nights, giving our affiliates a strong foundation to succeed from day one. The CW will be the destination network for viewers 18-34, and we will deliver quality, diverse programming that advertisers and viewers will embrace in a major way.”
Following is The CW’s 2006-2007 primetime schedule:
8-9 p.m.—7th Heaven
8-9—America’s Next Top Model/Beauty and Geek
9-10—One Tree Hill
8-10—Friday Night Smackdown!
7-7:30—Everybody Hates Chris
7:30-8—All of Us
9-10—America’s Next Top Model (encore)