Raleigh, N.C. station’s WRAL Wireless allows Sprint PCS phone subscribers to view custom newscasts and weathercasts.
Capitol Broadcasting’s WRAL Raleigh, N.C., an HDTV pioneer, is now one of the nation’s first television stations to offer video services on its mobile news and information application. The new video capability from WRAL Wireless enables Sprint PCS phone subscribers to view custom newscasts and weathercasts throughout the day. They can also view top news stories, sports and other video segments.
“Video of WRAL News is now available to our mobile phone users no matter where they travel, said Jim Hefner, WRAL vice president and general manager. With an increasingly mobile society, there is no better way for viewers to stay informed than with WRAL Wireless.”
TheWRAL Wireless mobile application was designed by the station with assistance from News Over Wireless, a division of Capitol Broadcasting’s New Media Group. “It is truly exciting to work with a technology leader in the local news market to offer video to the mobile audience,” said Sam Matheny, general manager of News Over Wireless. “The WRAL Wireless application has generated great response in user adoption and continues to add capabilities that will help ensure viewers are informed.”
WRAL Wireless is a subscription service designed for use on most Sprint Vision-enabled devices and Verizon Wireless Mobile Web 2.0 phones. The new video capability is supported on Sprint multimedia phones.