Liberman Broadcasting’s Hispanic diginet launches to coverage of 68% of U.S. Hispanic households.
Liberman Broadcasting Inc.’s Estrella TV officially launched nationwide today. The network rollout serves as the culmination of evolution spanning more than a decade, including station buys, market expansion and a stream of affiliate agreements with broadcasters across the country. At today’s launch, Estrella TV reach is approximately 68 percent of U.S. Hispanic households.
Spanning 24 markets nationwide, including seven LBI Media-owned and operated stations, plus 17 partner stations, Estrella TV’s footprint now includes nine of the top 10 Hispanic U.S. markets.
Among the latest affiliate agreements are Tribune Broadcasting’s WPIX New York; Sinclair Broadcast Group’s KVMY Las Vegas; Titan Broadcasting’s KTNC San Francisco-Oakland-San Jose and Sacramento-Stockton-Modesto, Calif.; KFRE Fresno-Visalia, Calif.; Belo Corp.’s KENS San Antonio, Texas; and Hearst’s KOAT Albuquerque, N.M.
A privately held company, LBI Media was founded in 1987, when the Liberman family purchased its first Orange County, Calif.-based radio station, the gateway property to its current cache of 22 radio stations. The company entered television broadcasting with the acquisition of KRCA Los Angeles, and began expanding its portfolio, first in California, then in Texas and Arizona. However, rather than broadening distribution channels first and then filling those channels with purchased or unproven programming, LBI established its Burbank, Calif. production studios. From there, the company produces 56 hours of original content each week and now owns a library of more than 5,000 hours of programming.