The content distribution partnership provides AP member news organizations on the IB network faster, easier access to enhanced AP text, photos and video news feeds.
Internet Broadcasting, a provider of local Web sites, content and advertising revenue solutions, and The Associated Press today announced a content distribution partnership that provides AP member news organizations on the IB network access to enhanced AP text, photos and video news feeds faster and easier than ever before.
The AP Online product provides AP members in the IB network with more than 350 stories, 40 video clips and hundreds of related images daily, designed to drive increased traffic to IB’s partners’ sites. The companies say the partnership has generated significant results since its launch in April, with traffic to AP-sourced content increasing over 70 percent across IB network sites.
“AP is pleased to work with Internet Broadcasting to enhance the value of AP content online by offering an innovative, efficient and flexible workflow solution,” said Dave Gwizdowski, AP’s director, broadcast markets for the Americas. “It is another creative step in our long standing relationship with IB and its AP member news sites.”
The content arrangement is designed to give IB partner sites deeper national news content complete with full story text, sidebar stories, related video and images. With these elements, IB’s national news team compiles complete content packages and publishes them to IB’s partner sites.
“We are extremely pleased with the quality and the quantity of the content that we get from AP Online,” said Jeff Kimball, chief operating officer of Internet Broadcasting. “The content is at the core of the AP Online product and IB added value by integrating AP Online into our publishing platform, ibPublish. The end result is high quality and timely information that is critical for media companies that need the best in news and verticals that drive revenue.”
AP Online content offers hundreds of daily stories from national and international news to health, entertainment, science, technology and other news. The stories are written and delivered specifically for Web publication and many include AP images and video news clips.