Now in its 14th season, NBC Universal’s entertainment news magazine is inviting viewers to go online and help select the stories that will be included in the show each evening. It’s also introducing TV review and best-media-moment segments.
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Now in its 14th season in national syndication, Access Hollywood from NBC Universal is introducing a new feature this week that lets viewers help select what stories the show airs each evening.
As part of AH Nation, viewers are being invited to register their thoughts by logging onto AccessHollywood.com and voting on various topics. Also, the entertainment news mag is collecting responses to daily polls and comments posted on the Web site, Twitter and other platforms for use on the air.
“Viewers demand to be involved in entertainment news and we are going to give them that opportunity,” says Rob Silverstein, the show’s executive producer in a prepared statement. “AH Nation is being created to fully utilize the strengths and abilities of the No. 1 on-air team in the entertainment news genre.”
Access Hollywood is introducing several other new segments this season: In Case You Missed It, during which the show’s staff discusses unique moments on television, film, music and the Web; Watch This, during a team of experts recommends TV shows; and The Final 45, a recap at the end of the show about the day’s most important stories.
As part of the show’s promotional effort this fall, Access Hollywood has teamed with NBC Everywhere and others to distribute breaking news and movie reviews from the show in various out-of-home venues, including New York City taxis and commuter trains, gas stations, sports arenas, fast-food restaurants and store check-out lines.