Retailers and analysts will be closely watching September sales reports, due Thursday, for any sign that they need to adjust their already-gloomy holiday forecasts, according to the Wall Street Journal.
Retailers and analysts will be closely watching September sales reports, due Thursday, for indiciations of whether they need to adjust their holiday forecasts, according to a story in the Wall Street Journal.
Written by Rachel Dodes, the story says that two analyst reports predict that Christmas season sales will be flat with last year’s dismal results. A third projects they will fall 1%.
Stores have been slashing inventories in the hope that they can avoid profit-sapping price cuts, the story says. Even so, retailers are planning plenty of bargains to lure thrifty holiday shoppers, the story says, noting that Wal-Mart will offer about 100 toys priced at $10, compared to just 10 toys priced that way last year.
WSJ Online subscribers may read the full story here.