The TV owner hopes the online advertising and media services company will advance its transformation into a digital media company.
LIN TV Corp. today announced the acquisition of Red McCombs Media, an online advertising and media services company based in Austin, Texas.
LIN said the acquisition “significantly expands LIN TV’s local multi-platform offerings” by providing national advertising and enhanced services, including targeted display, rich media, video advertising, custom-built vertical channels, search engine marketing, search engine optimization, and mobile marketing.
“RM Media advances LIN’s transformation from a local broadcaster to a digital media company with a national footprint,” said LIN TV’s President-CEO Vincent Sadusky. “RM Media was founded by innovative and entrepreneurial leaders who have a clear understanding of new media engagement and a first-to-market advantage.”
RM Media was founded in 2004 by Internet entrepreneur Jon Flatt who joined forces with business and media leader Red McCombs in 2005. Today, RM Media connects targeted audiences with advertisers and publishers based on demographic, psychographic and consumer behaviors to enhance branding and maximize client return on investment.
RM Media’s technology, new product innovation and customized online advertising solutions serves local, regional and national clients including several Fortune 500 companies. In August 2009, Inc. magazine announced that RM Media, for the second year in a row, was among the Inc. 5,000 fastest-growing private companies in the nation with three year sales growth of 231 percent.
LIN said its acquisition of RM Media will further diversify and augment the company’s digital marketing and sales business, as well as providing new opportunities for growth. By integrating RM Media’s in-depth online media properties with sophisticated technology, the company said “LIN TV will be well positioned to deliver and monetize a vast array of multimedia product offerings.”