The group owner is expanding its use of the social media platform to bring ‘best-of’ contests to West Palm Beach, Fla.; Birmingham, Ala.; and Myrtle Beach, S.C.
CityVoter.com, the social media platform for the insider’s scoop on the best of every city, today announced an expansion of its partnership with Raycom.
CityVoter.com helped Raycom’s Fox affiliate WTNZ determine the best of Knoxville, Tenn., in February. It will now power the search for the best with contests in Myrtle Beach, S.C., launching today, Birmingham, Ala., launching Nov. 2 and West Palm Beach, Fla., debuting later this year.
CityVoter.com provides stations with the CityVoter best-of social platform, allowing insiders who know a city best to share their insight with information, ratings and recommendations on their favorite local businesses.
CityVoter.com works with traditional media companies-television, radio and newspapers-to help them converge with digital media. Each partner launches with a contest inviting consumers to nominate, vote for, comment on and browse their favorite local businesses. Business owners compete with in-store signage, viral marketing and free online photo profiles.
“We are pleased with the results we saw in Knoxville, and we’re looking forward to extending our relationship with CityVoter. We anticipate strong results in our new markets,” said Raycom’s VP of digital media, Pat LaPlatney. “We’ve experienced a nice boost in page views in Knoxville and have seen an increase in engagement with our local audience.”