Block Communications’ Fox affiliate WDRB Louisville, Ky. (DMA 49), and its WDRB.com have signed a deal to offer Beat the Traffic‘s real-time, data-driven traffic reports each weekday morning. Beat the Traffic’s technology provides a dynamic 3-D perspective of roads and highways displaying current traffic conditions throughout the region. WDRB will display the new system shortly […]
Beat the Traffic’s technology provides a dynamic 3-D perspective of roads and highways displaying current traffic conditions throughout the region. WDRB will display the new system shortly after Oct. 28.
WDRB’s most up-to-the-minute traffic reports will be complemented with instant trip times on key routes such as Interstates 71, 65 and 64. WDRB will also report significant traffic incidents on other Louisville roadways, leveraging the ease of use and graphics of the system.
“Traffic is a big challenge in Louisville and our viewers can really use the help WDRB 41 and WDRB.com will provide using the Beat the Traffic system,” says WDRB News Director Barry Fulmer. “We chose Beat the Traffic because it is the only system providing truly real-time traffic speeds in Louisville. The system is also very easy to use and is visually far superior to the competition.”
WDRB will also debut on its Web site WDRB.com, traffic reporting using leading-edge technology from Beat the Traffic. WDRB.com will feature travel time forecasts, My Traffic alerts and a point-to-point trip time widget.
Jeff Stanton, Web Manager for WDRB.com, says, “The ease of use of the Beat The Traffic online and mobile products are unparalleled in the industry.”