The world’s largest marketing company said it is too early to say that global advertising markets are recovering, even though confidence among clients is improving, according to a story in the Wall Street Journal.
WPP PLC said it is still too early to declare that global advertising markets are recovering, according to a story in the Wall Street Journal.
Written by Ruth Bender, the story says that WPP reported an 8.7% fall in third quarter like-for-like revenue, a closely watched metric in the advertising industry that strips out the impact of acquisitions and exchange-rate movements. The company did say that the rate of decline is iimproving, however, and that consumer and corporate confidence has recovered somewhat from the panic levels of the end of 2008 and the beginning of 2009.
WSJ Online subscribers may read the full story here.