In the wake of Peter Dunn being named president of the CBS television stations, Anton Guitano is named chief operating officer, local media, and Dan Mason extends his contract as president and CEO, CBS Radio. Guitano will reports to CBS CEO Les Moonves as well as to Dunn and Mason.
In an major restructuring of its local media management, CBS said today that it has appointed CBS Radio CFO Anton Guitano to a newly created post, COO of CBS Local Media.
Guitano will report to CBS CEO Les Moonves as well as to the heads of the CBS radio and TV station groups, Dan Mason and Peter Dunn, respectively.
CBS announced yesterday that Dunn had replaced Tom Kane on the TV side.
In his new job, CBS said, Guitano will help drive the radio and TV’s ongoing financial, strategic and operating objectives. “In addition,” it said, “[he will] lead CBS’s efforts to capitalize on its unparalleled collection of local news and Internet properties throughout the nation.”
Commenting on the new strategy, Moonves said: “This is a good time for this move. Our TV and radio stations are gaining momentum week by week and are operating from a position of strength.
“I look forward to working with this creative and seasoned team of managers as we capitalize on the developing recovery and build a new paradigm for the future growth of our local businesses.”
Moonves said Guitano has “unique experience and understanding” of TV and radio. “He has been highly effective in his prior role at our radio group, working closely with Dan Mason, and, before that, was equally effective at the CBS Television Stations. We look forward to the contribution he will make in our new, coordinated local operation.”
CBS also said that it has extended Mason’s contact as president and CEO of CBS Radio, a post he has held since 2007.
“Dan is, quite simply, the best executive in the radio business,” said Moonves. “He has unparalleled gifts as a programmer, and knows how to turn that grasp of our on-air product into improved ratings and financial performance. We couldn’t be more pleased that Dan will continue to provide his leadership skills for years to come, joining with Anton and Peter to help make this new local media group a growth engine for CBS.”
Guitano, a 31-year veteran of CBS, most recently served as CFO and senior executive vice president, operations, of CBS Radio. Before that, he was executive vice president of operations and CFO for the TV O&Os.
Mason returned to CBS Radio in April 2007 after a five-year hiatus as an adviser and consultant to the division. He previously served as president from 1995-2002.
Dunn most recently served as president and general manager of flagship WCBS New York. Before that, he was president of sales as well as president of spot sales operations for the group. He previously ran CBS’s stations in Philadelphia, KYW and WPSG.