McDonald’s Corp. is testing and rolling out new products, remodeling restaurants and experimenting with new technology as it prepares for a global economic recovery, according to the Wall Street Journal.
Anticipating an economic recovery, McDonald’s is planning to open about 1,000 new restaurants and remodel 2,300 existing ones around the world next year, according to a story in the Wall Street Journal.
Written by Julie Jargon and Paul Ziobro, the story says McDonald’s has managed to grow and gain market share during the recession, when most restaurants have lost customers.
The company will spend $2.4 billion on capitol projects next year, in the hope that the improvements will permit the an increase in prices and the ability to add premium products, the story says.
WSJ Online subscribers may read the full story here.