Debmar-Mercury has cleared off-cable episodes of Tyler Perry’s Meet the Brown with sales to station groups including Fox, Tribune, Weigel, CBS, Capital, Cox, Meredith, Peachtree, Granite, Newport and Belo.
Debmar-Mercury has cleared off-cable episodes of Tyler Perry’s comedy series, Meet the Browns, in more than 70% of the U.S. for a September 2010 broadcast syndication debut. Initial clearances include sales to major market stations belonging to the Fox, Tribune, Weigel, CBS, Capital, Cox, Meredith, Peachtree, Granite, Newport and Belo groups.
The show has been licensed on a cash-plus-barter advertising basis (five minutes local/two minutes national) in seven of the top-10 markets: New York (Fox), Chicago (Weigel), Philadelphia (Tribune), Dallas-Fort Worth (Fox), Atlanta (Peachtree), Washington (Fox) and Houston (Fox).
The syndication launch, slated only 15 months after TBS’s premiere of the highly rated Meet the Browns in June 2009, is the result of a new sitcom business model created by Debmar-Mercury. It results in large upfront episodic orders that the syndicator says would normally take at least four to five years to achieve on a broadcast network.
Meet the Browns ranks as the No. 1 series on TBS this season in the key adults 18-49 demo.