Time Warner Cable launches an advertising campaign today to persuade consumers that TV programming costs are getting too high, as the cable operator squares off against News Corp. and other TV network owners, according to a story in the Wall Street Journal.
Its contracts expiring with News Corp., Scripps Networks Interactive Inc., the Weather Channel and Sinclair Broadcast Group, Time Warner Cable is taking its case to viewers, launching an ad campaign today that argues that escalating programming costs are driving up the prices people pay for their cable.
Written by Shira Ovide and Sam Schechner, the story says the campaign comes as Time Warner and other cable operators are pushing back against the fairly new issue of paying for the right to air broadcast TV. Time Warner’s contact with News Corp.’s Fox Broadcasting Co. expires at the end of the year, raising the prospect that a lack of agreement will deprive subscribers in some big cities of shows like House, The Simpsons and some NFL games.
WSJ Online subscribers may read the full story here.