The Univision Partner Group will provide a digital advertising and publisher network comprising pre-screened, high-quality Spanish-language online and mobile Web sites.
Univision Interactive Media Inc., the digital division of Univision Communications Inc., will launch the Univision Partner Group (www.univisionpartnergroup.com). The new unit targets U.S. Hispanics and provides a digital advertising and publisher network comprising pre-screened, high-quality Spanish-language online and mobile Web sites.
“The Univision Partner Group extends the Univision.com brand to further our leadership position with consumers and strengthens our purpose as a service-driven sales organization which effectively meets the media and marketing needs of our advertising partners, publishers and Web developers,” said Kevin Conroy, president of Univision Interactive Media. “By developing a network with such broad reach, we are meeting the needs of our publishers and advertisers in a way that has not been done before in this category.”
Univision Partner Group publishers include leading Spanish-language Web sites in the U.S., Latin America and Spain that reach U.S. Hispanics. Publisher content ranges across several categories, including entertainment, news, sports, business & finance, parenting, home & garden, education, music, video and health.
The Univision Partner Group has also partnered with three companies to build a network that delivers targeted audiences to advertisers at all levels. Adify, a vertical ad network solution, handles publisher management; Eeb ad serving and targeting; and trafficking operations. Quattro Wireless, a global mobile advertising company, services the mobile platform. Univision’s Self-Service platform, powered by AdRead, allows marketers of all sizes the opportunity to reach online U.S. Hispanic audience.