The publisher of TV Technology and Television Broadcast adds Broadcasting & Cable, Multichannel News and This Week in Consumer Electronics to its portfolio with this purchase from Reed Business Information.
NewBay Media LLC announced today that it has acquired Broadcasting & Cable, Multichannel News and This Week in Consumer Electronics (TWICE) from Reed Business Information-US. The price was not disclosed.
It said each title will continue to be published as part of NewBay’s line of print, online, and in-person products and services.
The addition of these three brands extends NewBay Media’s reach in the broadcast television and consumer electronics markets.
Broadcasting & Cable and Multichannel News serve the television industry with Web sites, weekly print publications, daily e-newsletters, and events. B&C covers the broadcast, cable, and syndication markets, while Multichannel News focuses on programming, marketing, finance, and more for the cable and telecommunications industries.
TWICE is a business trade periodical for retailers of consumer electronics, serving the market with a Web site and a bi-weekly print publication, as well as daily and weekly e-newsletters.
“We’re truly excited to have the opportunity to work with this talented team and to have these market-leading brands join the NewBay family,” said Steve Palm, CEO, NewBay Media. “This acquisition further demonstrates NewBay’s commitment to our goal of delivering value to our advertisers, readers, and partners in these critical markets.
“With this acquisition,” continued Palm, “NewBay adds significant depth and breadth to its existing portfolio of broadcast properties, including TV Technology and Television Broadcast, and consumer electronic properties, including Residential Systems.”
Reed Business Information-US and its parent company, Reed Elsevier, were represented by The Jordan, Edmiston Group, a New York City-based investment bank that specializes in media, information, marketing services and related technologies.